Introduction to IBM Universal Behavior Exchange (UBX)

 

Quién debería asistir

Marketers, data analysts, IBMers and IBM Business Partners

Prerrequisitos

None

Descripción del Producto

In this series of videos, you learn about IBM Universal Behavior Exchange (UBX), how it works, how to use it to share customer data, and how to apply it to specific business scenarios. 

If you are enrolling in a Self Paced Virtual Classroom or Web Based Training course, before you enroll, please review the Self-Paced Virtual Classes and Web-Based Training Classes on our Terms and Conditions page, as well as the system requirements, to ensure that your system meets the minimum requirements for this course. http://www.ibm.com/training/terms

Outline

The following topics will be discussed in this coursea:

  • UBX Overview
  • Test Drive Events and Audiences
  • Interface and Endpoints
  • Events
  • Share IBM Digital Analytics Events with IBM Engage
  • Share IBM Digital Analytics Audience with IBM Engage
  • Share IBM Digital Analytics Events with IBM Campaign
  • UBX and DSPs
  • Share IBM Engage Audience with MediaMath
  • Cart Abandonment Overview
  • IBM Digital Analytics Setup and Configuration for Cart Abandonment