Quién debería asistir
This intermediate course is for marketing administrators who are responsible for management and administration of marketing campaigns.
Prerrequisitos
You should complete:
- Building Campaigns (9U010) or equivalent
Descripción del Producto
This course presents a comprehensive view of IBM Campaigns administrative and management tasks, including topics on IBM Campaign architecture, security, configuration, performance, and reports.
If you are enrolling in a Self Paced Virtual Classroom or Web Based Training course, before you enroll, please review the Self-Paced Virtual Classes and Web-Based Training Classes on our Terms and Conditions page, as well as the system requirements, to ensure that your system meets the minimum requirements for this course.
Outline
IBM Campaign Architecture
- How Campaign Works
- IBM EMM Marketing Suite Architecture
- IBM EMM Suite - Marketing View
- Security Architecture
- Storage Architecture
IBM Marketing Platform Configuration
- The IBM EMM Marketing Platform and its Functional Components
- Centralized Configuration
- Platform Configuration Properties
- IBM Scheduler
- Dashboards
- Rebranding and User Interface Customization
- Security
- Security Overview
- Security Roles
- Users and Groups
- Global Security Policy
- Permissions
- Resolving Security Permissions
- Database Security and Flowchart Access
- Integration with Access Control Systems
IBM Campaign - Specific Configuration
- Audience Levels
- Customer Database Data Source
- User Tables and Table Mapping
- Contact and Response History Tables for Additional Audiences
- Campaign Custom Attributes
- Custom Offer Attributes
- Offer Templates
- Campaign Response Types
Performance
- How Campaign Works - A Closer Look
- Temp Tables
- Logs
- Flowchart Design for Performance
- Additional Performance Configuration Parameters
- Database Loader
- In-Database Optimization
- Server Administration and Operational Monitoring
IBM Campaign Reports
- Introduction to Campaign Reports
- The Reporting Environment
- The Reporting Model and Package
- Customizing Reports