Outline detalhado do curso
IBM Campaign Architecture
- How Campaign Works
- IBM EMM Marketing Suite Architecture
- IBM EMM Suite - Marketing View
- Security Architecture
- Storage Architecture
IBM Marketing Platform Configuration
- The IBM EMM Marketing Platform and its Functional Components
- Centralized Configuration
- Platform Configuration Properties
- IBM Scheduler
- Dashboards
- Rebranding and User Interface Customization
- Security
- Security Overview
- Security Roles
- Users and Groups
- Global Security Policy
- Permissions
- Resolving Security Permissions
- Database Security and Flowchart Access
- Integration with Access Control Systems
IBM Campaign - Specific Configuration
- Audience Levels
- Customer Database Data Source
- User Tables and Table Mapping
- Contact and Response History Tables for Additional Audiences
- Campaign Custom Attributes
- Custom Offer Attributes
- Offer Templates
- Campaign Response Types
Performance
- How Campaign Works - A Closer Look
- Temp Tables
- Logs
- Flowchart Design for Performance
- Additional Performance Configuration Parameters
- Database Loader
- In-Database Optimization
- Server Administration and Operational Monitoring
IBM Campaign Reports
- Introduction to Campaign Reports
- The Reporting Environment
- The Reporting Model and Package
- Customizing Reports