Who should attend
This basic course should be attended by all analysts of IBM Tealeaf CX on Cloud Overstat and Tealeaf Customer Experience on Cloud Program Managers. In order to accurately interpret the resulting metrics, all analysts must understand how IBM Tealeaf events are built and operate. This course is intended for: • Customer Experience Program Managers • eBusiness Analysts • Web Analytics Analysts • Production Support • Tealeaf Event Modelers
Prerequisites
It is recommended that the following courses be taken prior to attending this course:
- IBM Tealeaf Customer Experience Fundamentals
- IBM Tealeaf Customer Experience Events and Reports
Course Content
IBM Tealeaf Customer Experience on Cloud Overstat usability analytics provides enhanced support for analysis and understanding of user intention across digital interaction points such as web and mobile. It allows companies to consume and quantify customer behavior data and turn it into real business insight
This course describes the uses and benefits of IBM Tealeaf Customer Experience on Cloud Overstat, and how to use its overlays and reports to understand the user website experience. It illustrates how to capture page states for reports, and then organize these reports by similar attributes to show how particular segments of visitors behave.