Course Overview
This course is designed to help Marketing professionals learn how to use Google AI tools to streamline and enhance various marketing processes. Through a combination of presentations and demos, attendees will gain insights into leveraging Gemini, NotebookLM, and AgentSpace to automate tasks, improve campaign effectiveness, and derive actionable insights from marketing data. The course aims to equip marketing practitioners with the skills to implement AI-driven solutions effectively and ethically within the Marketing business function.
Quem deve participar
- Marketing Managers
- Digital Marketing Specialists
- Content Creators
- Brand Managers
- Social Media Managers
Pré- requisitos
- Basic Google Apps familiarity, Google Workspace skills, Gemini familiarity, basic NotebookLM skills, basic Agentspace knowledge and skills, Marketing campaign lifecycle knowledge, Brand voice and guidelines familiarity
Objetivos do Curso
- Utilize the core features of Gemini to accelerate content creation, refine messaging, and brainstorm campaign ideas.
- Leverage NotebookLM Enterprise to securely query and synthesize information from brand guidelines and market research for grounded content ideas and consistent briefs.
- Automate routine marketing tasks and workflows using Agentspace, improving efficiency and consistency in areas like campaign performance and data management.